The smallest of the big names to be found on the place Vendôme…

« Diamee!’s popularity and reputation has been gradually growing over the last five years, thanks to the concept of jewellery that it has developed – jewellery that is accessible, which stands the test of time and which can be easily mixed and matched, just like a little gem of a brand. »

Diamee! is part of a new family of fashionable luxury goods brands that all share the same vision – that of creating collections that strike the perfect balance between artistic creativity, quality and value for money.
With constant rises in the price of raw materials over the last 5 years, the ongoing recession and falling consumer confidence, new names such as Diamee! have seized their chance and occupied the middle ground between the luxury and mass-market sectors, putting their faith in a renewed emphasis upon product design and quality. These brands aim to take a less forbidding approach than that adopted by some ‘Place Vendôme’ jewellers. They see themselves as modern, rather than traditional. Artistic design, quality and value for money are of equal importance in their minds. For Diamee!, which makes all of its jewellery in France, this means very narrow profit margins and collections that are small in scale but which offer almost limitless possibilities, easy to grasp and to mix and match.